College Athletics Archives - Madeline Bartlett

A Breathtaking Lobbying Campaign The NCAAs Effort to Save Amateurism

The Lobbying Campaign The NCAA’s lobbying efforts to preserve amateurism were a sophisticated and multi-faceted campaign that targeted key stakeholders, including politicians, media outlets, and the general public. This strategy aimed to influence public opinion, shape legislation, and maintain the NCAA’s dominance in college athletics. Stakeholder Targeting The NCAA’s lobbying campaign strategically targeted a diverse … Read more